Most people have heard of Google Analytics, Google’s tool that tells you what people are doing once they are on your website. But less people have heard of Google Search Console. In a nutshell, Google Search Console (GSC, also previously known as Google Webmaster Tools) is a tool that tells you how your website is … Read moreWhat is Google Search Console and Why is it Important?
The marketing flywheel is a concept that marketing should be thought of differently to the traditional ‘funnel’ concept. The funnel views marketing as taking prospects from awareness through to conversion to your product or service. Interactions with clients from this view have a beginning, middle and end and do not accumulate. The flywheel in comparison … Read moreWhat is the Marketing Flywheel?
SEO, short for Search Engine Optimisation, is the process of improving your site so that it ranks higher in search engines for particular searches known as keywords (which can be more than one word, generally known as a query). When it comes to ranking a site, there are over 200 different factors in determining your … Read moreThe Simple Guide to SEO