What is Google Search Console and Why is it Important?

Most people have heard of Google Analytics, Google’s tool that tells you what people are doing once they are on your website. But less people have heard of Google Search Console. In a nutshell, Google Search Console (GSC, also previously known as Google Webmaster Tools) is a tool that tells you how your website is … Read moreWhat is Google Search Console and Why is it Important?

What is the Marketing Flywheel?

The marketing flywheel is a concept that marketing should be thought of differently to the traditional ‘funnel’ concept. The funnel views marketing as taking prospects from awareness through to conversion to your product or service. Interactions with clients from this view have a beginning, middle and end and do not accumulate. The flywheel in comparison … Read moreWhat is the Marketing Flywheel?