The marketing flywheel is a concept that marketing should be thought of differently to the traditional ‘funnel’ concept. The funnel views marketing as taking prospects from awareness through to conversion to your product or service. Interactions with clients from this view have a beginning, middle and end and do not accumulate. The flywheel in comparison … Read moreWhat is the Marketing Flywheel?
SEO, short for Search Engine Optimisation, is the process of improving your site so that it ranks higher in search engines for particular searches known as keywords (which can be more than one word, generally known as a query). When it comes to ranking a site, there are over 200 different factors in determining your … Read moreThe Simple Guide to SEO